Monday, 6 January 2014

Business English for Cross-Cultural Communication

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Learning Business English in today’s global economy requires an understanding of how to communicate successfully with other cultures as well as to appreciate other customs.

In learning English for professional purposes, such as in business encounters, it is not enough to learn how to speak English and to read, write and listen to English in the workplace.  The meaning of words which shape each language hold important cultural information, which may be displayed in the practices, styles and customs of other cultures. Therefore, it is important to understand and be able to adjust your verbal and non-verbal forms of communication to avoid misunderstanding, to facilitate negotiation and to ensure a successful business and working relationship. 
See more - Cross Cultural Communication

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